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“Why Not  Facebook?” For Industrial Marketing

4/23/2010

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The first question you are probably asking is “Why not  Facebook?”  for industrial marketing.  The simple reply is "Perhaps not just yet."

Until 48 hours ago when FB held their annual F8 Conference in San Francisco, FB was great for hooking up with friends and keeping your personal life separate from your business life.  

Many people want to keep it that way.

We decided that Facebook is a great medium for a company that markets to the public but the industrial sector is
  1. Not using it for business.
  2. Has it blocked in their firewalls.
  3. It’s just not the place for us.

​Your decision may be different.  

​However, there are a few things that Mark Zuckerberg announced that are worth being aware of, but we’re going to watch this evolve before we embrace it.  

However, if you get the chance, do click on the link and watch the video announcement.  That will help you when I talk about the “social graph”. If you don’t have the time to check it out here’s the synopsis:

Your Facebook page today, tomorrow the world.
Mark Zuckerberg announced aggressive plans at the f8 conference on Thursday to integrate Facebook into every aspect of the Web. Plans include opening up Facebook’s Social Graph and allow embedding social experiences.

Until recently, sites can store information about Facebook users for 24 hours. Zuckerberg said that opening up the Social Graph removes the time restriction, allowing sites to customize their features for FB users.

The Facebook “like” feature will also be released as a plug in. Users who come across a website can click on the “like” button and share the information with their Facebook friends instantly.
​

Zuckerberg said at the conference that he expects to serve 1 billion “like” buttons within the first 24 hours after the plug-ins launch.
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Engineers and Manufacturing Professionals Are Using Social Media

4/14/2010

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According to GlobalSpec’s social media survey of engineers, technical, manufacturing and industrial professionals, usage of social media varies by platform.
  • 42% have a Facebook account, although it is not used much for work-related purposes.
  • 32% have a LinkedIn account
  • 82% of those belonging to at least one group in LinkedIn.
  • 12% of individuals have a Twitter account
  • 9% of companies have a Twitter account

Of those that do use social media, the majority of users are passive: they are much more likely to read and watch content than to actively participate by creating content such as commenting or posting.
Facebook Twitter linkedin Manufacturing Socail Media Adoption
Why is it going to be very hard to get a handle on what’s going to happen? Well, in short, because small business and individual people are difficult to predict when it comes to Herd Mentality. (remember the Nietzsche stuff you read in college?)

Let’s not forget that in the metalcutting sector of manufacturing it’s primarily made up of small business and they are adopting Social Media pretty quickly. Everywhere you turn you’re now seeing “Follow us on….Twitter, Facebook, Youtube” so the thinking seems to be “Well, I better get on here and do it”. Coming out of 2009 the manufacturing sector is grasping at ANY way to make money.

The reality is you can set up all three sites for free and have a pretty decent looking presence on each in about 2 hours. Yes, that’s right, all three of them in under 2 hours time and yes, it’s FREE.
​Many of them are probably holding back and evaluating the usefulness of social media platforms, which means that suppliers who engage in social media must, above all else, be useful and relevant to their audience in order to build a network of followers.
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