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“Why Not  Facebook?” For Industrial Marketing

4/23/2010

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The first question you are probably asking is “Why not  Facebook?”  for industrial marketing.  The simple reply is "Perhaps not just yet."

Until 48 hours ago when FB held their annual F8 Conference in San Francisco, FB was great for hooking up with friends and keeping your personal life separate from your business life.  

Many people want to keep it that way.

We decided that Facebook is a great medium for a company that markets to the public but the industrial sector is
  1. Not using it for business.
  2. Has it blocked in their firewalls.
  3. It’s just not the place for us.

​Your decision may be different.  

​However, there are a few things that Mark Zuckerberg announced that are worth being aware of, but we’re going to watch this evolve before we embrace it.  

However, if you get the chance, do click on the link and watch the video announcement.  That will help you when I talk about the “social graph”. If you don’t have the time to check it out here’s the synopsis:

Your Facebook page today, tomorrow the world.
Mark Zuckerberg announced aggressive plans at the f8 conference on Thursday to integrate Facebook into every aspect of the Web. Plans include opening up Facebook’s Social Graph and allow embedding social experiences.

Until recently, sites can store information about Facebook users for 24 hours. Zuckerberg said that opening up the Social Graph removes the time restriction, allowing sites to customize their features for FB users.

The Facebook “like” feature will also be released as a plug in. Users who come across a website can click on the “like” button and share the information with their Facebook friends instantly.
​

Zuckerberg said at the conference that he expects to serve 1 billion “like” buttons within the first 24 hours after the plug-ins launch.
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