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What Are the 4 C's of Social Media?

5/19/2010

1 Comment

 
4 c's Social Media Community Content Conversation Conversion
Ok, so the previous posts have given  you have some information, but which one of the social media outlets should you choose?
Just hang on a minute. You should know about the 4 C’s of Social Media:
  1. Communities
  2. Content
  3. Conversations
  4. Conversion
1. Communities
Traditional advertising is about interrupting.
Social media is about sharing and interacting.
  • 78% of social media users interact with companies or brands via new media sites and tools, an increase of 32% from 2008.
  • 95% of new media users also believe companies or brands should have a social media presence.
  • 89% believe that they should interact with their consumers using social media.
2. Content
  • No hard selling
  • DO NOT communicate a sales message
  • DO IMPLY a sales message
  • Consumers want entertained, informed, and educated.
  • If they like your content they will probably like you.
If you share good content consistently over time they will likely begin to trust you
3. Conversations
Traditional Advertising: Talking AT someone.
Social Media: Talking WITH someone.

What are “Conversations?”
  • A comment on a blog post,
  • A retweet
  • A comment on your LinkedIn or Facebook
  • A “Thumbs Up” on a Facebook wall
Yes, it’s going to take some time. Interesting that I recently had a conversation about Twitter. it was compared to snack food: “It tastes good, takes alot of time to eat, but has no nutritional value” At this point in time in the manufacturing sector, that is probably a true statement. In 6 months….?

THE KEY: You put out a message or content and someone chooses to respond.
These conversations and those among others will have an impact.
  • 51% of respondents say that social media has influenced their online transactions.
  • 78% of consumers trust peer recommendations
4. Conversion
All of the pieces should work together to lead to Conversion.

Common mistake: Send people to the home page. It builds traffic but may not help build DIALOGUE.
​
Remember when we talked about Search Engine Optimization (SEO) a while back?  
Did you click on that link?
You probably should. It’s pretty important.

In fact, if you haven’t read it here’s the synopsis:
The time was when the search engines looked for key words to rank you via a formula. Now part of that formula is whom you are LINKED to from your website. The more links you have to someone who also has alot of links is a good thing and will drive searches to you.

I recall a conversation back in 2003 with a principal of mine, when I was an agent, and he said that HIS company name and website appeared 2nd on a google search while my website appeared above it. I explained then that it had to do with understanding the links and how the formula works.
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    Author

    Bernard Martin

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