Of those that do use social media, the majority of users are passive: they are much more likely to read and watch content than to actively participate by creating content such as commenting or posting.
Let’s not forget that in the metalcutting sector of manufacturing it’s primarily made up of small business and they are adopting Social Media pretty quickly. Everywhere you turn you’re now seeing “Follow us on….Twitter, Facebook, Youtube” so the thinking seems to be “Well, I better get on here and do it”. Coming out of 2009 the manufacturing sector is grasping at ANY way to make money.
The reality is you can set up all three sites for free and have a pretty decent looking presence on each in about 2 hours. Yes, that’s right, all three of them in under 2 hours time and yes, it’s FREE.