Manufacturing
Rapid Production Marketing has worked with individual manufacturer's as well as organizations within the manufacturing community to develop everything from simple self-managed websites, social media programming & training as well as the services and functions of an outsourced Chief Marketing Officer and Chief Sales Officer. Below, please find some information about our clients and the projects we have worked on with them.
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Destiny Tool
A premium manufacturer of High Performance carbide End Mills for use in non ferrous & high temp alloys. Located in the heart of Silicon Valley, Destiny Tool has developed a series of high performance end mills for for use in non ferrous and high temperature alloys. Our unique cutting tools are specifically designed for heavy cuts and very high material removal rates (MRR) while at the same time providing a a surface finish more commonly found in finishing tools. |
"We are pleased to announce that we have contracted with Bernie Martin at Rapid Production Marketing to act as our Managing Director, Sales & Marketing for Destiny Tool.
We’ve known Bernie for over 20 years. He was involved in the initial testing and development of the Diamond Back tool in the mid 1990’s and in 2000 he moved back to Pennsylvania to open a rep agency. He became our first agent east of the Mississippi River and pioneered our products in nine states and two Canadian Provinces. He also helped answer many technical questions in other agencies during that period. In 2009 he created our social media marketing program and was instrumental in the development of the new catalog. He is the one who created the new speed and feed charts and much of the technical writing of the new catalog.
We’re confident that Bernie will be able to assist you in your sales efforts. He is going to be spending the next several months getting a handle on the sales efforts by phone and we eventually will be having him travel with you for field support as your territory sales increase. Please welcome him to our team!" ~ Guy Calamia, President, Destiny Tool, Aug 7, 2014
Masa Tool created the The Microconic™ workholding system which is a mechanically actuated micro-workholding system for use in high precision, small diameter CNC turning applications.
As Managing Director of Sales and Marketing through Rapid Production Marketing, Mr. Martin develops and implements all aspects of the of the Microconic brand introduction. |
Brand & Marketing Management
Sales Management
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Criterion Machine Works
RPM was responsible for creation & training on the development of social media and blogging for Criterion Machine Works. In fact Criterion was our very first client back in 2010. Bernie "is one the best strategic planners I have worked with in my 40 years in the metalcutting industry." ~Bob Wahlstrom, President |
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TechniksUSA
RPM was responsible for creation & oversight of the TechniksUSA and Earth Chain social media strategy and social media team across all internal brands and platforms . This role coordinated with the internal PR, Editorial, Marketing, Sales (inside/outisde) and Production Directors to support the Company’s mission. We ensuried that TechniksUSA's social broadcasting was fully integrated with all other efforts across the Company’s portfolio. |
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"I've known Bernie for 14 years. He helped me build Techniks into one of the top brands in the country.
Bernie was the second manufacturer's agent that I hired at Techniks in 2000 and became one of our top reps in North America. He pioneered our product line and set up industrial distributors and helped us develop our machine tool dealer sales channel program in the US and Canada. He was a annual winner of our Presidents Club Award for exceeding sales goals.
Bernie worked with us on product development for toolholders and was instrumental in developing our magnetic workholding products. When we hired new field sales people we sent them to work with Bernie for training. Later, when Bernie set up his consulting firm, we entrusted him to build our entire social media marketing program and worked us on our acquisition strategy and new workholding product development.
Bernie's understanding of strategic sales and marketing coupled with his technical expertise is exceptional. His knowledge or the metalcutting industry is second to none. I highly recommend him."
~ John Stagge, Founder and former President TechniksUSA
Bernie was the second manufacturer's agent that I hired at Techniks in 2000 and became one of our top reps in North America. He pioneered our product line and set up industrial distributors and helped us develop our machine tool dealer sales channel program in the US and Canada. He was a annual winner of our Presidents Club Award for exceeding sales goals.
Bernie worked with us on product development for toolholders and was instrumental in developing our magnetic workholding products. When we hired new field sales people we sent them to work with Bernie for training. Later, when Bernie set up his consulting firm, we entrusted him to build our entire social media marketing program and worked us on our acquisition strategy and new workholding product development.
Bernie's understanding of strategic sales and marketing coupled with his technical expertise is exceptional. His knowledge or the metalcutting industry is second to none. I highly recommend him."
~ John Stagge, Founder and former President TechniksUSA
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mPower Products Division
The product development division of Modern Industries, a diversified, multi-division corporation founded in 1946. They specialize in Modular Quick Change fixturing & workholding for CNC Mills. The mPower™ group was launched as a result of the first-hand the frustration with existing workholding technology. |
We were certain that better methods could be developed to compress set-up times, expedite fixturing changes and improve throughput. And the dynamic, innovative thinking which they have applied to re-thinking the form and function of workholding products can translate into significant, tangible benefits for every HMC or VMC equipment operator.