We recently created a Twitter and YouTube channel for Highlander Tool and I've been getting calls and talking to several people in our industry about all of this "social media" hype.
Rather than continue to have the phone conversations, trying to explain the nuances, and sending the emails from my iPhone I thought it might be best to put all the information in one place. Last evening I put together some information that I have been collecting with regard to Social Media.
In the last 45-60 days, the manufacturing sector is jumping into it with both feet. But not everyone seems to know, exactly WHAT they are jumping into and they're making some mistakes. I hope you find this informative. I have tried to give credit to the original articles when possible, as much of this was cut/pasted into emails.
First, I'm going to take you through a cursory overview and give you some background. Then I'll list some recommendations. Ironically, I recently received a notification from Norm Wright on his new Blog posting at Wright-to-Know. Perhaps this is the better place to start...
In the last 45-60 days, the manufacturing sector is jumping into it with both feet. But not everyone seems to know, exactly WHAT they are jumping into and they're making some mistakes. I hope you find this informative. I have tried to give credit to the original articles when possible, as much of this was cut/pasted into emails.
First, I'm going to take you through a cursory overview and give you some background. Then I'll list some recommendations. Ironically, I recently received a notification from Norm Wright on his new Blog posting at Wright-to-Know. Perhaps this is the better place to start...
Digital Marketing For Manufacturers:
Are You S.O.L. When It Comes To S.E.O., S.E.M. and S.M.O.?
Are You S.O.L. When It Comes To S.E.O., S.E.M. and S.M.O.?
Helps for the new marketing terminology for manufacturing marketers.
I hate to say it but we all know it’s true to some extent… the manufacturing industry is way behind the curve when it comes to using digital marketing. I believe it can be very intimidating to those of you who haven’t tried to keep up with the times. You don’t have to be S.O.L. when it comes to the new marketing lingo. You just gotta’ love the new “high-tech” sounding marketing acronyms. Not only do you have to learn a whole new way to communicate with your market but now you also have to learn a new language.
Well, to help get you on your way to learning this new “lingo”, I have put together a little list of links using Wikepida.com. Obviously, Wikepedia is the most popular website using Wiki technology… which is, in part, used in the new realm of Social Media. So, below you will find some very informative links to help you with the new terminology…
Happy reading
I hate to say it but we all know it’s true to some extent… the manufacturing industry is way behind the curve when it comes to using digital marketing. I believe it can be very intimidating to those of you who haven’t tried to keep up with the times. You don’t have to be S.O.L. when it comes to the new marketing lingo. You just gotta’ love the new “high-tech” sounding marketing acronyms. Not only do you have to learn a whole new way to communicate with your market but now you also have to learn a new language.
Well, to help get you on your way to learning this new “lingo”, I have put together a little list of links using Wikepida.com. Obviously, Wikepedia is the most popular website using Wiki technology… which is, in part, used in the new realm of Social Media. So, below you will find some very informative links to help you with the new terminology…
Happy reading
- SM Social Media
- SME Social Media Optimization
- SEO Search Engine Optimization
- SEM Search Engine Marketing
- Blogging
- RSS Feeds
- Podcasting
- Mobile Marketing
- Social Bookmarks
- Tagging
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