Take a few minutes and watch the video about building websites. Where does your eye look when it goes to a website?
Where do your customers LAND somewhere when they search the Internet?
The Common Actions Desired of Your Company Landing Page:
Ok, Now let’s take a look at your options to drive traffic to your website:
Do you have any idea how MANY social media sites there are?!??! Take a Look at this link on a List of Social Media Sites.
Which ones are best for your company?
Before you get overwhelmed let’s dig a bit into the Big names:
It started in 2004 and was originally limited to Harvard students. In 2006 anyone over the age of 13 could join. In 2007 Facebook created an area called Pages that enabled companies to create profiles for themselves. And in 2009 they introduced a LIKE button for users to click on and let people and companies know what they liked.
LinkedIn is fast becoming THE business tool of social networking. Rather than summarize why just click this link to find the 33 Ways to Use LinkedIn for Business
At a minimum create a company profile page for your company.
You can take a look at the company profile we created for Highlander Tool Company here. It’s pretty simple to create. One thing you will notice is that we have taken our brand message very seriously. The message we set up is to communicate what we do and who we are. …and we’ve used essentially the same message for every social media profile. (So once you create ONE you can cut and paste, albiet with some editing, for all of your Social Media sites.
Creating a YouTube channel was really driven out of necessity.
Below is an excerpt of an email I sent to everyone in our company when we launched our YouTube channel:
“I wanted to make you aware that this weekend I worked on finally getting a central place where you can show customer’s product videos from their computer while visiting their facility."
This presents some pretty big cross-selling opportunities!
So, How Do You Get Customers to Land Where You Want Them To?
Each one of the above social media website always you to let people who follow you about new products and to direct them back to the exact landing page you want.