Traditional advertising is about interrupting.
Social media is about sharing and interacting.
- 78% of social media users interact with companies or brands via new media sites and tools, an increase of 32% from 2008.
- 95% of new media users also believe companies or brands should have a social media presence.
- 89% believe that they should interact with their consumers using social media.
- No hard selling
- DO NOT communicate a sales message
- DO IMPLY a sales message
- Consumers want entertained, informed, and educated.
- If they like your content they will probably like you.
Traditional Advertising: Talking AT someone.
Social Media: Talking WITH someone.
What are “Conversations?”
- A comment on a blog post,
- A retweet
- A comment on your LinkedIn or Facebook
- A “Thumbs Up” on a Facebook wall
THE KEY: You put out a message or content and someone chooses to respond.
These conversations and those among others will have an impact.
- 51% of respondents say that social media has influenced their online transactions.
- 78% of consumers trust peer recommendations
All of the pieces should work together to lead to Conversion.
Common mistake: Send people to the home page. It builds traffic but may not help build DIALOGUE.
Remember when we talked about Search Engine Optimization (SEO) a while back?
Did you click on that link?
You probably should. It’s pretty important.
In fact, if you haven’t read it here’s the synopsis:
The time was when the search engines looked for key words to rank you via a formula. Now part of that formula is whom you are LINKED to from your website. The more links you have to someone who also has alot of links is a good thing and will drive searches to you.
I recall a conversation back in 2003 with a principal of mine, when I was an agent, and he said that HIS company name and website appeared 2nd on a google search while my website appeared above it. I explained then that it had to do with understanding the links and how the formula works.