“Twitter’s like snack food: it’s fun, it tastes good, but there’s no nutritional value” as it was explained to me not too long ago. In some cases this is true. It really all depends on how you use it and what you expect to get out of it. If you’re reading this, chances are you’re a business owner or manager and are probably on my LinkedIn network… so I have a pretty good idea of what you’re thinking. ? So before we go into ANY details on what Twitter is and how you can use it let’s start off with some of the backstory.
Understanding the Generation Gap
The Boomers, on the other hand, have had technology thrust upon them, and although most have learned what they had to in order to get by and stay current, they have largely left the “technological heavy lifting” to others. Boomers have stuck to many of the old ways of doing business that their parents taught them, calling on clients in person, networking at business meetings, showing respect and deference to those who are more senior or with whom they would like to do business."
- Gen Y workers report spending an average of 17.4 hours in a workday using a PC, a PDA and a mobile phone, whereas, Boomers report spending just 9.7 hours a work day using the same devices.
- Gen Y workers report spending an average of 20.5 hours a work day using e-mail programs, Internet browsers, instant messaging programs and Microsoft Office programs, while Boomers only report spending 11.9 work hours using the same programs.
So Why Twitter?
- Search Engine Optimiztion – as I discussed in the previous blog post
- Generational differences – As I explained above
- Get in now while the technology still evolving – This Social Media Space is evolving. It’s going to be “something” so it’s better to get in and understand the evolution and be part of it than wait for everyone else.
How FAST can you make product or service corrections?
I had to opportunity to to visit his company, DimensionX, a few Fridays ago. I got there in the late afternoon and we ended up chatting until later evening.
I can’t say enough good things about Norm and his blog. As luck would have it, he just tweeted a new blog this afternoon after I had been working on this posting for quite a few days and was trying to list out some do’s and don’ts. I saw his Tweet, picked up the phone and said “Norm, I’m going to embed your blog in mine with your permission! It’s fantastic!”
ONCE you go into the Twitter space these are the MISTAKES YOU DO NOT WANT TO MAKE! Thanks much Norm for finishing up my post for me!
I reposted his blog post earlier, but here's a link so you can check it out: 10 Twitter Mistakes Made By Marketers In The Manufacturing Industry
What other leading thinkers have you identified in this space?
So many questions, so little time!"
“The young people who come to me in the hope of hearing me utter a few memorable maxims are quite disappointed. Aphorisms are not my forte, I say nothing but banalities…. I listen to them and they go away delighted.” ~Andre Gide