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Social Media for Industrial Marketing, Part 2: YouTube

11/10/2010

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In this installment of “What’s all this about Social Media and where do I start?” we’re going to explore YouTube in some detail.  In this posting you’ll find out the following:
  • Why – Why should you post it
  • How – How you can create your own YouTube Channel
But first, the basics….
In the beginning we’re going to review some  information, then you can watch some video’s.  Again, it’s best to open a new screen to use the video and pause it as you begin to create your channel later on. 

Creating Your YouTube Channel

Since this is a basic tutorial about YouTube it just makes sense to use YouTube Video’s to explain it...
I realize that this isn’t the greatest video you have ever seen.  BUT, this is the only video I have found that takes you through the set up step by step setup.
You might also want to check this video out:

Subscribers, Subscribing & Friends

Ok, now let’s remember that YouTube IS a social media outlet.  Probably THE most powerful outlet that you have at hand to get your message out in a clear and succinct fashion.
​
Remember when we talked about Search Engine Optimization in a previous posting?  Creating a YouTube channel and not subscribing to other video channels or not making another  a “favorite” is not following those simple words of wisdom on the sugar packets: Advertising: Shout it from the mountaintops.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or aweb page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search resultsas opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Ok, Now the plain English: The more sites your site is connected to, the more chances you have of being higher in the rankings. Don’t get me wrong, there is a lot more to it. But the basics remain the same. The more sites your site is connected to, the more chances you have of being higher in the rankings.

Now, Here’s the next important thing: What happens when you go to an industry event or reception?  The first thing you do is look around for people you know.  This is a very very common human trait.  You want to be comfortable.  You want to find who else you know that is there.  Pretty simple eh?
Social Media is THE SAME WAY! Just like we talked about on the LinkedIn posting:
  • SHOW YOUR CONNECTIONS!
  • SHOW YOUR FRIENDS!

​This is all under MODULES. In order for people to participate they want to know who you know, and who they might be introduced to.  THAT is the very essence of networking and social media is ALL ABOUT NETWORKING.
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