If your network is locked down and there are different permissions for different people, you're going to have problems. If your marketing people post something and get a technical question that they cannot answer they won't be able to kick it over to an engineer, because she WON'T BE ABLE TO SEE IT if your network is locked down.
Step 1: Open your network. Remove your firewall for your employees so that they can gain access to LinkedIn, Twitter & YouTube. Some larger companies have some functions open and others closed. As an example, if you can access LinkedIn, but not get into the groups, then there is not going to be ANY conversations. (remember, Conversations is one of the 4C’s discussed in What Are the 4 C's of Social Media?). Let your employees access Social Media!
Step 2: Appoint a Leader. It’s going to be very important that someone take charge of the effort if it’s not going to be you. Keep in mind you can make it a team effort and several people can be in charge of different efforts at different times. If you choose to go with the “Team” route be sure to set up a schedule for who’s doing what and when…. and stick to it.
Step 3: Create a Persona. There are several divergent schools of thought on whether or not Companies should have their logo as the profile picture, whether there should be a person’s name associated with the your social media sites, etc. I suspect it really depends on the size of your company and what you hope to accomplish.
Give us a call and we'd be happy to set up a call to have that conversation!