Multi-Channel Funnels in Google Analytics
In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor's initial interest and his or her purchase? Multi-Channel Funnels - in limited pilot in Google Analytics - will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase.
This new set of reports will help marketers understand how each of their online traffic pieces work together.
--Gain insight into which channels customers interact with during the 30 days prior to conversion
--Marketers can see which channels initiate, assist, and complete conversions.
--Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.
Comment
Social Buttons
Find us at these Social Media Outlets
Groups
What we do
o We know about the digital space
o We use pull interactions
o We leverage virtual communities
o We use the tech we recommend
o We understand consumer behavior
o We think strategically.
o We implement tactically
o We have Branding capabilities
o We have Creative capabilities
o We know how to measure success
... give us 72 hours!
• Advertising
• Agent Evaluation & Selection
• Analytics
• Brand Development
• Brand Strategy
• Business Intelligence Systems
• Catalog/Promo Development
• Co-Merchandising Channels
• Competitive Intelligence
• Copywriting
• Corporate Identity
• Cultural Change
• Digital Distribution
• Direct Mail
• Distributor Evaluation
• Government Procurement
• GIS Mapping/ Data analysis
• Identity Development
• Market Analysis
• Marketing Plans
• Media Plans
• Mobile
• Multi-Channel Development
• Packaging & POP/POS
• Press Release Optimization
• Product Development R&D
• SEO SEM & PPC
• Software Development
• Social Media Marketing
• Strategic Intelligence
• Strategic Planning
• Tactical Implementation Planning
• Trade Show Design & Plans
• Venture Marketing
• Web Development
Save
© 2012 Created by Bernard Martin.
You need to be a member of RPMConsultants to add comments!
Join RPMConsultants