Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Jan-11 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 143,930 | 3.1% | 1.8% |
| Total Streams (000) | 14,547,673 | 31.5% | 6.1% |
| Streams per Viewer | 101.1 | 27.5% | 4.2% |
| Time per Viewer (min) | 279 | 44.5% | 8.4% |
| Source: The Nielsen Company | |||
January saw newcomers to the top 10 most popular U.S. video brands with music and entertainment site VEVO and video rental site Netflix entering at #3 and #9, respectively. Still a relatively new site, VEVO is showing signs of potential with over 32 million unique video viewers during the month, fewer than 100,000 viewers behind Facebook.
MSN/Windows Live/Bing was the fastest-growing video brand month-over-month, increasing 26.1% to 17.3 million unique viewers. Netflix also saw notable gains in video viewers, increasing 15.6% from December 2010.
| Top Online Video Brands by Unique Viewers (January 2011, U.S.) | ||
|---|---|---|
| Video Brand | Unique Viewers (000) | MOM % Change in Viewers |
| YouTube | 112,764 | -0.8% |
| 32,328 | 2.0% | |
| VEVO | 32,230 | N/A |
| Yahoo! | 25,511 | 2.5% |
| MSN/WindowsLive/Bing | 17,285 | 26.1% |
| Hulu | 11,924 | -4.9% |
| The CollegeHumor Network | 10,020 | -2.4% |
| AOL Media Network | 9,236 | -4.5% |
| Fox Interactive Media | 7,597 | 1.6% |
| Netflix | 7,394 | 15.6% |
| Source: The Nielsen Company | ||
| Read as: During January 2011, 112.8 million unique U.S. viewers watched video content on YouTube using PC/Mac/laptops from home and work locations | ||
Among the ten most heavily used brands in January, YouTube continues to hold the top position with nearly 8.5 billion video streams – 10 times the number of streams than its closest rival, Hulu. YouTube and Hulu are followed by VEVO in total streams, with MTV Networks Music (+79.1%), Netflix (+37.5%) and MSN/Windows Live/Bing (+36.3%) showing the strongest month-over-month growth in streams.
Be sure and read the rest of the report at NielsonWire
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