Here's a wonderful slideshow of a recent study done by Semplice Marketing regarding Social Media Adoption in the Industrial Sector

 

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Tags: Facebook, channel, g+, google, in, industrial, linked, manufacturing, media., social, More…survey, twitter, usage

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Comment by Donald Fitchett Open Networker on March 15, 2012 at 6:49pm

Hey Thanks Bernard. You always provide such useful resources and interesting content. Overall, a must see for all your RPM viewers. I am surprised you did not follow/comment on the slide Bernard. :>) Here was my comment I posted on the slide. ...

Thank you Semplice for sharing, it was so interesting to see such a survey for our own industry. Being one of the leaders in exploring and capitalizing on new online technologies as they first arrive in our industry, I could go on for pages commenting about your results. But will stick to the 2 most dominant points that stuck out at me. We found YouTube/Videos to offer us the greatest ROI by far, yet your survey did not list YouTube as a social media? Second as with any survey.analysis, it would be very insightful to know number of people surveyed and percentages of what industries they where from. (IE: the machining industry has a very different mentality than the Oil/processing industry. As does the paper industry compared to the aerospace industry.) The survey results validity is amplified proportionally by the number surveyed too. (IE: a survey of 10 people is not nearly as good as a survey of 10,000 people. To exaggerate a point. :>) In closing, thank you so much for sharing, it has been very enjoyable and I will add to my favorites.

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