Bernard Martin's Blog – April 2011 Archive (2)

January 2011: Online Video Usage Up 45%

Below is an excerpt from NielsenWire that is certainly worth paying attention to if you are in the B-to-B marketplace:

January 2011: Online Video Usage Up 45%…

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Added by Bernard Martin on April 8, 2011 at 3:55pm — No Comments

Why Brand introductions FAIL in #Mfg Channels Marketing Programs

It took a long time for me to understand that there are some common denominators in why some fantastic brands fail while other, inferior products, are successful in channels marketing programs. Below you will find six key points to think about. Think of these six as cylinders in a car. If five of them are working but not six you've lost all forward momentum.…



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Added by Bernard Martin on April 5, 2011 at 3:06pm — 1 Comment

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