Bernard Martin's Blog – March 2012 Archive (4)
Forget Marketing: Social Media is a Communications Tool
Social Media is a communications TOOL just like a fax machine, a cell phone or email
Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…
ContinueAdded by Bernard Martin on March 16, 2012 at 7:30am — 1 Comment
2011 Social Media in industry survey
Here's a wonderful slideshow of a recent study done by Semplice Marketing regarding Social Media Adoption in the Industrial Sector
…
ContinueAdded by Bernard Martin on March 15, 2012 at 2:08pm — 1 Comment
Social Media "Communication" NOT "Marketing": Measuring success
When talking about Social Media I've found that many companies start by asking "What's the ROI?" When you ask an accountant about this, they tell you that marketing is NOT an asset so there is no a ROI. That doesn't change the fact that Company Executives do need to know how to measure success of Social Media. ROI may just be the wrong terminology and asking the the right questions becomes the true key to success: What do you measure?
Measurement Tools
I've…
ContinueAdded by Bernard Martin on March 9, 2012 at 4:00pm — No Comments
Social Media 2012: How ICANN Has Changed the Universe with gTLD's (or not)
Social Media Outlook 2012
What’s in the Plan?
Social Media can be confusing. It’s an evolving and rapidly changing environment as more and more of the world’s population embraces one or…
ContinueAdded by Bernard Martin on March 5, 2012 at 9:58am — No Comments
Latest Blog Posts
- Forget Marketing: Social Media is a Communications Tool
- 2011 Social Media in industry survey
- Social Media "Communication" NOT "Marketing": Measuring success
- Social Media 2012: How ICANN Has Changed the Universe with gTLD's (or not)
- The #Industrial sector has embraced @Twitter faster than the US population. Go Figure
- Social Media's SpaceTime Problem
- Social Media Outsourcing: Selecting a consultant
Most Popular Blog Posts
- Whaddya mean my Facebook Fans don't see my Wall postings?!?!
- What the future holds for Facebook, Google, SEO and small business
- The Best Social Media Aggregator/Client/Dashboard?...how 'bout self branding?
- Social Media is "Useless Crap" but 46% of your customers use it
- My Employees are NOT showing up on my LinkedIn Company Profile
- Trade Show Marketing #Fail: What happens when you don't create a Twitter #Hashtag
- Social Media Outsourcing: Selecting a consultant
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