Social Media is a communications TOOL just like a fax machine, a cell phone or email
Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…Continue
Here's a wonderful slideshow of a recent study done by Semplice Marketing regarding Social Media Adoption in the Industrial Sector
When talking about Social Media I've found that many companies start by asking "What's the ROI?" When you ask an accountant about this, they tell you that marketing is NOT an asset so there is no a ROI. That doesn't change the fact that Company Executives do need to know how to measure success of Social Media. ROI may just be the wrong terminology and asking the the right questions becomes the true key to success: What do you measure?
Added by Bernard Martin on March 9, 2012 at 4:00pm — No Comments
Social Media Outlook 2012
What’s in the Plan?
Social Media can be confusing. It’s an evolving and rapidly changing environment as more and more of the world’s population embraces one or…Continue
Added by Bernard Martin on March 5, 2012 at 9:58am — No Comments