Social Media Outlook 2012

What’s in the Plan?

Social Media can be confusing. It’s an evolving and rapidly changing environment as more and more of the world’s population embraces one or…

As you probably are aware Rapid Production Marketing "touches" several Twitter accounts in some way.  In some cases we act as monitors in an oversight role, in other cases we act as the fully 'outsourced' social media. We cross several industries including industrial, manufacturing, automotive, medical and even music.  As a result, we tend to see innovative marketing ideas generated in one market segment successfully that we can then transfer to another segment.  That, after all, is really…

The following article was recently released by MAPI, the Manufacturer's Alliance  It's very very informative and well written. I think you'll find the analysis and result very very enlightening!

** MAPI Members - click here for a PDF version of this article and …

Everyone is talking about "Social Media" like Facebook and Twitter and how it fits into the B-to-B marketing and sales efforts.  But Social media is really just a "catch-all" for Web 2.0 direct engagement with customers. We are all at the beginning stages…

I can only speak for my slice of the manufacturing world, the exhibitors of IMTS-The International Manufacturing Technology Show, held biennially at McCormick Place in Chicago, IL. 

Here is what I see; the adoption is slow but growing. 

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Criterion Machine Works is a small manufacturing company in Costa Mesa, CA. They've been in business for 75 years starting as a job shop serving the movie and then defense industries. They developed a few of their own products during their job shop days and evolved into a product driven manufacturing company.  The past two years have seen the manufacturing sector in America decrease by approximately 50% and they were not exempt from that decline. They slashed their budgets, inventories, and…

"What's the point in sending all of this seemingly useless crap Bernie? Most of the people I know are spending their time actually working?"

I recently had this comment posted on one of my status updates on LinkedIn about a Social Media article..  I've also heard the following in some of my discussions...

"I think Social Media is going to be the next big…

For some time our clients have enjoyed some "inside knowledge" about their image files and their SEO ranking by working with us.  As some of the new technologies have have been implemented, as we suspected, at Google and…