Social Media Outlook 2012

What’s in the Plan?

Social Media can be confusing. It’s an evolving and rapidly changing environment as more and more of the world’s population embraces one or…

With the 2011 Holidays behind us and the various Social Media companies back from there break it's time to look at what's on the horizon for Social Media. There are quite a number of indications of what may be coming down the pike in 2012 based upon where the 'holes' are in the various platforms.…

As you probably are aware Rapid Production Marketing "touches" several Twitter accounts in some way.  In some cases we act as monitors in an oversight role, in other cases we act as the fully 'outsourced' social media. We cross several industries including industrial, manufacturing, automotive, medical and even music.  As a result, we tend to see innovative marketing ideas generated in one market segment successfully that we can then transfer to another segment.  That, after all, is really…

Everyone is talking about "Social Media" like Facebook and Twitter and how it fits into the B-to-B marketing and sales efforts.  But Social media is really just a "catch-all" for Web 2.0 direct engagement with customers. We are all at the beginning stages…

A shorter version of this article appeared in the American Machine Tool Distributor's Association "…

If you've personally been using Facebook for a while you may have noticed that some of your friends wall posts at first did not appear on your "Most Recent" wall feed.  You may have discovered them later when another friend commented on them. That's a pretty important thing to…

Somewhere there's a disconnect between understanding what's marketing and what's selling. There is a preconception that LinkedIn is a Social Media outlet and therefore is more about marketing.... with a bent to sending out an advertising message. It's more than that.

Selling is a process.  There are numerous ways to engage with customer:

You can meet new customers through cold calling, knocking on doors, or you can meet them through networking events…

Did you know that you can get updates about Rapid Production Marketing and the latest news in Social Media via SMS by texting "follow RPMconsultants" to "40404" in…