Bernard Martin's Blog Posts Tagged 'facebook' (4)

Forget Marketing: Social Media is a Communications Tool

Social Media is a communications TOOL just like a fax machine, a cell phone or email

Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…

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Added by Bernard Martin on March 16, 2012 at 7:30am — 1 Comment

Where B2B Manufacturers Are Seeing Value in Social Media

The following article was recently released by MAPI, the Manufacturer's Alliance  It's very very informative and well written. I think you'll find the analysis and result very very enlightening!

** MAPI Members - click here for a PDF version of this article and …

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Added by Bernard Martin on May 25, 2011 at 3:33pm — No Comments

What does Web 2.0 mean for Supply Chains?

Everyone is talking about "Social Media" like Facebook and Twitter and how it fits into the B-to-B marketing and sales efforts.  But Social media is really just a "catch-all" for Web 2.0 direct engagement with customers. We are all at the beginning stages…

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Added by Bernard Martin on May 6, 2011 at 5:05pm — 2 Comments

January 2011: Online Video Usage Up 45%

Below is an excerpt from NielsenWire that is certainly worth paying attention to if you are in the B-to-B marketplace:

January 2011: Online Video Usage Up 45%…

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Added by Bernard Martin on April 8, 2011 at 3:55pm — No Comments

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