Social Media is a communications TOOL just like a fax machine, a cell phone or email
Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…Continue
The following article was recently released by MAPI, the Manufacturer's Alliance It's very very informative and well written. I think you'll find the analysis and result very very enlightening!
** MAPI Members - click here for a PDF version of this article and …Continue
Added by Bernard Martin on May 25, 2011 at 3:33pm — No Comments
Everyone is talking about "Social Media" like Facebook and Twitter and how it fits into the B-to-B marketing and sales efforts. But Social media is really just a "catch-all" for Web 2.0 direct engagement with customers. We are all at the beginning stages…Continue
Added by Bernard Martin on April 8, 2011 at 3:55pm — No Comments