I was recently talking to a headhunter who ONLY does Social Media recruiting. It was an interesting conversation to say the least. He was looking for several 20 somethings to fill positions for Social Media managers. As I tried to provide him with some names we ended up chatting about the State of the Social Media market right now and that led to a conversation about Social Media consultants.

Social Media recruiting

His problem, as he explained, was…

1. Why did you start using social media?

TechniksUSA is a very careful company and we like to do our homework in both our products and our marketing efforts.  We’ve moved to almost entirely to digital marketing over the past few…

Criterion Machine Works is a small manufacturing company in Costa Mesa, CA. They've been in business for 75 years starting as a job shop serving the movie and then defense industries. They developed a few of their own products during their job shop days and evolved into a product driven manufacturing company.  The past two years have seen the manufacturing sector in America decrease by approximately 50% and they were not exempt from that decline. They slashed their budgets, inventories, and…

Founded in 1938, Kennametal manufactures a broad range of advanced materials and components that deliver superior wear resistance and peak performance in demanding environments.  The industries they sell to are as broad as their product offering, including aerospace, defense, energy, chemical processing, power generation, and mining.

Lead instead of trying to catch up.…

Social Media is a 'new' way to sell. Selling is, after all, about relationships. People do business with people that they "LIKE" and merely having a website, literature, advertising,etc. isn't going to generate revenue.

What Social Media is doing is creating a new paradigm. I know that that sounds cliché. But I believe that it's creating a new "type" of business. Traditional marketing adapted, very successfully in the 1980's thru 1990's, to creating websites after they had experience…

A shorter version of this article appeared in the American Machine Tool Distributor's Association "…

For some time our clients have enjoyed some "inside knowledge" about their image files and their SEO ranking by working with us.  As some of the new technologies have have been implemented, as we suspected, at Google and…