When talking about Social Media I've found that many companies start by asking "What's the ROI?" When you ask an accountant about this, they tell you that marketing is NOT an asset so there is no a ROI. That doesn't change the fact that Company Executives do need to know how to measure success of Social Media. ROI may just be the wrong terminology and asking the the right questions becomes the true key to success: What do you measure?
Added by Bernard Martin on March 9, 2012 at 4:00pm — No Comments
Added by Bernard Martin on August 20, 2010 at 2:00am — No Comments