Bernard Martin's Blog Posts Tagged 'ROI' (2)
Social Media "Communication" NOT "Marketing": Measuring success
When talking about Social Media I've found that many companies start by asking "What's the ROI?" When you ask an accountant about this, they tell you that marketing is NOT an asset so there is no a ROI. That doesn't change the fact that Company Executives do need to know how to measure success of Social Media. ROI may just be the wrong terminology and asking the the right questions becomes the true key to success: What do you measure?
Measurement Tools
I've…
ContinueAdded by Bernard Martin on March 9, 2012 at 4:00pm — No Comments
Measuring Twitter's Return on Investment: Tools for the beancounters
As more and more people are jumping into the Twitter pool the naysayers in the marketing world are stepping up and taking notice and asking…Added by Bernard Martin on August 20, 2010 at 2:00am — No Comments
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