Social Media is a communications TOOL just like a fax machine, a cell phone or email

Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing. Acccording to a…

After some initial disappointing press coverage indicating the iPhone 4S was a thud, it now appears that the real impact of the iPhone 4S and IOS5 won't be realized until users get the product in their hands. We have to wait for Newton's Third Law of Motion to move and realign some marketshare positions and, potentially, some changes in strategic direction for your Social Media marketing programs.  It could just end up being the "thud" felt round the world.…

An awful lot has changed in the past year with regard to Social Media.  More and more companies are beginning to talk about using social media for their B-to-C and B-to-B business.  Many experienced Marketing Managers are now facing a dilemma. …

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities.…

"How do I tell you that you don't know what you don't know"

I've had this same discussion far too many times. In my very humblest of opinion there are no experts yet. The entire space is evolving so quickly that what you thought you knew a few hours ago has changed. A new outlet has sprung up, a new option, a new potential way to use an existing tool, more people have arrived on an outlet and the dynamic has changed.

1849 and…

Social Media is a 'new' way to sell. Selling is, after all, about relationships. People do business with people that they "LIKE" and merely having a website, literature, advertising,etc. isn't going to generate revenue.

What Social Media is doing is creating a new paradigm. I know that that sounds cliché. But I believe that it's creating a new "type" of business. Traditional marketing adapted, very successfully in the 1980's thru 1990's, to creating websites after they had experience…