For example of our industrial strength Pinterest account and details how to build one, see http://pinterest.com/pin/78461218478567685/ (please like, repin and follow while there. :>)
Added by Donald Fitchett Open Networker on June 6, 2012 at 5:49pm — No Comments
Social Media is a communications TOOL just like a fax machine, a cell phone or email
Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…Continue
Here's a wonderful slideshow of a recent study done by Semplice Marketing regarding Social Media Adoption in the Industrial Sector
When talking about Social Media I've found that many companies start by asking "What's the ROI?" When you ask an accountant about this, they tell you that marketing is NOT an asset so there is no a ROI. That doesn't change the fact that Company Executives do need to know how to measure success of Social Media. ROI may just be the wrong terminology and asking the the right questions becomes the true key to success: What do you measure?
Added by Bernard Martin on March 9, 2012 at 4:00pm — No Comments
Social Media Outlook 2012
What’s in the Plan?
Social Media can be confusing. It’s an evolving and rapidly changing environment as more and more of the world’s population embraces one or…Continue
Added by Bernard Martin on March 5, 2012 at 9:58am — No Comments
My experiences with Social Media are showing me more and more that there are still far too many companies that don’t fully grasp the concept of Social Media. Yes, anyone can create a Facebook Page, Twitter Profile and set up a YouTube account, free of charge. But then what? Then what happens? This is where I begin to see kind of lack of respect for Social Media’s unparalleled capabilities and for what it is truly intended. In my opinion,…Continue
Added by Corinne M Nasso on February 19, 2012 at 1:50pm — No Comments
See below for Feb 2012 updated data!
On March 21, 2011 Twitter celebrated it's 5th birthday: "200 million users and 1 billion tweets per week". But has it hit the mainstream audience and what is the adoption rate in the manufacturing sector? In…Continue
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing. Acccording to a…Continue
Added by Derek Singleton on January 19, 2012 at 11:55am — No Comments
With the 2011 Holidays behind us and the various Social Media companies back from there break it's time to look at what's on the horizon for Social Media. There are quite a number of indications of what may be coming down the pike in 2012 based upon where the 'holes' are in the various platforms.…Continue
Added by Bernard Martin on January 5, 2012 at 6:13pm — No Comments
I was recently talking to a headhunter who ONLY does Social Media recruiting. It was an interesting conversation to say the least. He was looking for several 20 somethings to fill positions for Social Media managers. As I tried to provide him with some names we ended up chatting about the State of the Social Media market right now and that led to a conversation about Social Media consultants.
Social Media recruiting
His problem, as he explained, was…Continue
After some initial disappointing press coverage indicating the iPhone 4S was a thud, it now appears that the real impact of the iPhone 4S and IOS5 won't be realized until users get the product in their hands. We have to wait for Newton's Third Law of Motion to move and realign some marketshare positions and, potentially, some changes in strategic direction for your Social Media marketing programs. It could just end up being the "thud" felt round the world.…Continue
Added by Bernard Martin on October 21, 2011 at 4:31pm — No Comments
An awful lot has changed in the past year with regard to Social Media. More and more companies are beginning to talk about using social media for their B-to-C and B-to-B business. Many experienced Marketing Managers are now facing a dilemma. …Continue
Somewhere around 1439 Johannes Gutenberg is attributed with the invention of the printing press. Gutenberg probably had no idea how his invention would affect history. Without Gutenberg, we would not have Social Media as we now know it. Gutenberg improved communication amongst people. Ideas could be spread more quickly and to a larger audience.…Continue
Added by Bernard Martin on September 2, 2011 at 4:33pm — No Comments
Added by Derek Singleton on August 18, 2011 at 7:19am — No Comments
Recently Guy Kawasaki has been getting flamed for his twitter promotion of his new book "Enchantment" Guy uses a twitter aggregator to schedule his tweets and the same "tweet" was running just a bit too often for some of his followers. In their eyes it was just too much self promotion.…Continue
Added by Bernard Martin on August 2, 2011 at 11:51am — No Comments
Everything changes. Yesterday I was sitting in a meeting with a client and the subject of SEO came up. We talked about some of the black hat issues and the importance of organic growth over time: The quality vs. quantity of 'likes' and 'follows'. In the course of the discussion I pulled up a keyword from another client who had gone to a completely digital market program 8 years ago and really knows and understand the digital space. My other client OWNS the entire first page for…Continue
Added by Bernard Martin on July 28, 2011 at 1:59pm — No Comments
As you probably are aware Rapid Production Marketing "touches" several Twitter accounts in some way. In some cases we act as monitors in an oversight role, in other cases we act as the fully 'outsourced' social media. We cross several industries including industrial, manufacturing, automotive, medical and even music. As a result, we tend to see innovative marketing ideas generated in one market segment successfully that we can then transfer to another segment. That, after all, is really…Continue
The following article was recently released by MAPI, the Manufacturer's Alliance It's very very informative and well written. I think you'll find the analysis and result very very enlightening!
** MAPI Members - click here for a PDF version of this article and …Continue
Added by Bernard Martin on May 25, 2011 at 3:33pm — No Comments
Everyone is talking about "Social Media" like Facebook and Twitter and how it fits into the B-to-B marketing and sales efforts. But Social media is really just a "catch-all" for Web 2.0 direct engagement with customers. We are all at the beginning stages…Continue
A true story.
Mr X recently found out his health insurance company UXXC started offering vendor discount for health related services and one of the vendor happened to be Mr X’s gym. Mr X was quite delighted and printed out the following details from the health insurance company website and brought it with him to the gym.
You will receive either a minimum 10% discount off of the initiation and/or monthly dues, or the best available public rate based on the…
Added by Tony Hsieh on May 1, 2011 at 9:42pm — No Comments