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Bob Wahlstrom commented on Kerry O'Malley's blog post Industrial Social Media Marketing Success Stories - What We Can Learn from Criterion Machine Works
Bernard Martin commented on Kerry O'Malley's blog post Industrial Social Media Marketing Success Stories - What We Can Learn from Criterion Machine Works
Bernard Martin left a comment for Kerry O'MalleyPosted on March 15, 2011 at 4:15pm 2 Comments 0 Likes
Criterion Machine Works is a small manufacturing company in Costa Mesa, CA. They've been in business for 75 years starting as a job shop serving the movie and then defense industries. They developed a few of their own products during their job shop days and evolved into a product driven manufacturing company. The past two years have seen the manufacturing sector in America decrease by approximately 50% and they were not exempt from that decline. They slashed their budgets, inventories, and…
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Founded in 1938, Kennametal manufactures a broad range of advanced materials and components that deliver superior wear resistance and peak performance in demanding environments. The industries they sell to are as broad as their product offering, including aerospace, defense, energy, chemical processing, power generation, and mining.
Lead instead of trying to catch up.…
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Bernard Martin said… Kerry,
Thanks so much for joining! When you get a moment. please feel free to post some blogs about Criterion and others who have had success in Industrial Social Media marketing.
Find us at these Social Media Outlets
o We know about the digital space
o We use pull interactions
o We leverage virtual communities
o We use the tech we recommend
o We understand consumer behavior
o We think strategically.
o We implement tactically
o We have Branding capabilities
o We have Creative capabilities
o We know how to measure success
... give us 72 hours!
• Advertising
• Agent Evaluation & Selection
• Analytics
• Brand Development
• Brand Strategy
• Business Intelligence Systems
• Catalog/Promo Development
• Co-Merchandising Channels
• Competitive Intelligence
• Copywriting
• Corporate Identity
• Cultural Change
• Digital Distribution
• Direct Mail
• Distributor Evaluation
• Government Procurement
• GIS Mapping/ Data analysis
• Identity Development
• Market Analysis
• Marketing Plans
• Media Plans
• Mobile
• Multi-Channel Development
• Packaging & POP/POS
• Press Release Optimization
• Product Development R&D
• SEO SEM & PPC
• Software Development
• Social Media Marketing
• Strategic Intelligence
• Strategic Planning
• Tactical Implementation Planning
• Trade Show Design & Plans
• Venture Marketing
• Web Development
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