Bernard Martin
  • Male
  • Baden, PA
  • United States
  • Mr. Martin resides just outside of…
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Bio

Mr. Martin is the President and Founder of Rapid Production Marketing, a marketing, social media, business management & business intelligence consulting firm.

Mr. Martin has a unique background. Starting his career in finance and management & sales consulting Mr. Martin has had first hand experience in manufacturing, distribution and manufacturer's agency management which gives him a very unique skill set. Very few people have had front line experience in every aspect of channels management.

Mr. Martin has an undergraduate degree from the University of Pittsburgh in Political Science and Economics and worked on his MBA in San Francisco at the University of Phoenix with a 4.0 GPA

Mr. Martin has counseled with a multitude of manufacturers on the macro topics of strategic planning, distributor rationalization, product marketing, brand introduction as well as tactical iimplementation of pricing and discount programs, agent identification, Distributor and Agent contracts, trade show design & layout and incentive programming.

Mr. Martin was the VP of Sales & Marketing for Toolex and managed every aspect of their workholding product rollout. He later moved to Northern California and worked for Western Tool & Supply, one of the largest, privately held, cutting tool distributors in North America. In 2000, Mr. Martin started his own "rep" agency and quickly became the #1 sales agency and/or the #1 growth agency in the country for many of his principals. Mr. Martin's agency was twice nominated as a Finalist in the Pittsburgh Technology Councils "Tech 50" awards.

In late 2009, Mr. Martin became President of Highlander Tool, an industrial distributor based in Johnstown, PA. Starting from scratch he negotiated with over 180 manufacturers to develop a unique product offering. He also developed a custom database to manage the company as well as all identity pieces such as the Logo, line card, website, Twitter, YouTube, Facebook and Production Tool Catalog. Mr. Martin was invited to be one of five distributors in North America as a member of the Widia Distributor Advisory Council. Highlander Tool is a member of ISA and IBC networks.

In mid 2010 Mr. Martin's role at Highlander changed as he moved into a consultancy role at Highlander Tool and formed Rapid Production Marketing as a consultancy agency.

Outside of his professional business experience Mr. Martin is "Managing Directorre" of the Italian Car Show, "The Cortile", at the Pittsburgh Vintage Grand Prix. Mr. Martin developed the Cortile concept and has garnered international attention within the target demographic of this group.

Mr. Martin is "Social Media Marketing Chairperson" at the Pittsburgh Vintage Grand Prix. He was instrumental in not only the strategic vision but all aspects of the tactical implementation of the Pittsburgh Vintage Grand Prix's Social networking marketing program. From the creation of the Twitter feeds, Facebook page, YouTube Channel and Flikr sites as well as a special working relationship with SpeedTV in the beta rollout of their new website.

The Pittsburgh Vintage Grand Prix Association is a 501 (c) (3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. Since 1983 this volunteer-driven event has raised over $2.5 million for the Autism Society of Pittsburgh & Allegheny Valley School.

Mr. Martin is also past President of Ambridge PAGE which works with the local school district to develop programming for Gifted Education Students.

In July 2010, Mr Martin launched a new company, Rapid Production Marketing to develop plan, develop, implement and train automotive and industrial sector companies in the use of Social Media marketing tools.

Profile Information

My Company
Mr. Martin resides just outside of Pittsburgh Pa. Centrally located, Pittsburgh is within 500 miles of more than half the U.S. population, 60% of the manufacturing base in North America and less than 90 minutes flying time from 20 states and 3 Canadian provinces.
My Title
President & Founder
My LinkedIn Profile
http://www.linkedin.com/in/bernardmartin
My Interests
Sales, Marketing, Social Media, PR, Research
Our Website:
http://www.rpmconsultants.us
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Bernard Martin's Blog

Forget Marketing: Social Media is a Communications Tool

Posted on March 16, 2012 at 7:30am 1 Comment

Social Media is a communications TOOL just like a fax machine, a cell phone or email

Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…

Continue

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Latest Activity

Bernard Martin posted a video

Getting On Target with Twitter IMTS 2012

This program was designed to introduce Twitter and how it can be used for #B2B industrial selling. It's instructive presentation focuses on how machine shops...
Jan 2
Bernard Martin's video was featured

What the Marine Corps can teach you about LinkedIn IMTS 2012

This presentation provides an overview of LinkedIn by starting with the premise that "Every Marine is a Rifleman" therefore everyone within your company is a salesperson regardless of job description. Most management and marketing theory trace back…
Nov 27, 2012
Bernard Martin posted a video

What the Marine Corps can teach you about LinkedIn IMTS 2012

This presentation provides an overview of LinkedIn by starting with the premise that "Every Marine is a Rifleman" therefore everyone within your company is a...
Nov 27, 2012
Bob Speer is attending Bernard Martin's event
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3D Scanning, Prototyping, Printing, Manufacturing: The next BIG thing? at Little E's: Entrepreneurial Thursdys

January 3, 2013 from 5:30pm to 9pm
Join us for a night of Jazz Networking at Entrepreneurial Thurdays.Bernard Martin of Rapid Production Marketing is proud to co-host …See More
Nov 27, 2012

Comment Wall (2 comments)

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At 3:30am on March 22, 2011, Åsa Backman said…
Great initiative!
At 8:52am on March 15, 2011, Donald Fitchett Open Networker said…

Thanks Bernie for the YouTube marketing success compliment. The main metric I gauge success by is our 2000+ subscribers. I use a tool to fiend and invite as friends those in our industry I think might subscribe, it's called Tube Toolbox. I also change our featured video to whatever group of new friends I am inviting the channel. For example, when I feature our hydraulic training video, I invite friends who have subscribe to other hydraulic related channel and have commented on other hydraulic related videos. My latest YouTube marketing technique I designed is still in beta, but looking really good. It is PlayList marketing approach. I created top video play list on about 10 niche topics and 5 general topic Playlist and now promote each of those playlist on relevant websites, as well as marketing a list of all my playlist on all my social media outlets.

 

(with playlist, people can fill their YouTube channel with videos using PlayList and use their channel to promote their company without even making videos of their own.)

 

I sink so much energy into YouTube as it has resulted in the highest conversion rate, because we make videos of each of our products, so customers see the actually product in use and learn something in the process.

 

When I first helped engineering.com optimize and promote their YouTube channel, they only had 25 subscribers. Now they have 697 friends, and 750 subscribers. I also was guest speaker at marketing forum in Florida (where I taught them optimization and marketing.)

See Funny Engineering Videos for an example of popular video playlist that uses other people's videos.

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