Mr. Martin is the President and Founder of Rapid Production Marketing, a marketing, social media, business management & business intelligence consulting firm.
Mr. Martin has a unique background. Starting his career in finance and management & sales consulting Mr. Martin has had first hand experience in manufacturing, distribution and manufacturer's agency management which gives him a very unique skill set. Very few people have had front line experience in
every aspect of channels management.

Mr. Martin has an undergraduate degree from the
University of Pittsburgh in Political Science and Economics and worked on his MBA in San Francisco at the
University of Phoenix with a 4.0 GPA
Mr. Martin has counseled with a multitude of manufacturers on the macro topics of strategic planning, distributor rationalization, product marketing, brand introduction as well as tactical iimplementation of pricing and discount programs, agent identification, Distributor and Agent contracts, trade show design & layout and incentive programming.
Mr. Martin was the VP of Sales & Marketing for
Toolex and managed every aspect of their workholding product rollout. He later moved to Northern California and worked for
Western Tool & Supply, one of the largest, privately held, cutting tool distributors in North America. In 2000, Mr. Martin started his own "rep" agency and quickly became the #1
sales agency and/or the #1
growth agency in the country for many of his principals. Mr. Martin's agency was twice nominated as a Finalist in the
Pittsburgh Technology Councils "
Tech 50" awards.
In late 2009, Mr. Martin became President of
Highlander Tool, an industrial distributor based in Johnstown, PA. Starting from scratch he negotiated with over 180 manufacturers to develop a unique product offering. He also developed a custom database to manage the company as well as all identity pieces such as the Logo, line card, website,
Twitter,
YouTube,
Facebook and
Production Tool Catalog. Mr. Martin was invited to be one of five distributors in North America as a member of the
Widia Distributor Advisory Council. Highlander Tool is a member of
ISA and
IBC networks.
In mid 2010 Mr. Martin's role at Highlander changed as he moved into a consultancy role at Highlander Tool and formed Rapid Production Marketing as a consultancy agency.
Outside of his professional business experience Mr. Martin is "Managing Directorre" of the Italian Car Show, "
The Cortile", at the Pittsburgh Vintage Grand Prix. Mr. Martin developed the Cortile concept and has garnered international attention within the target demographic of this group.
Mr. Martin is "Social Media Marketing Chairperson" at the
Pittsburgh Vintage Grand Prix. He was instrumental in not only the strategic vision but all aspects of the tactical implementation of the Pittsburgh Vintage Grand Prix's Social networking marketing program. From the creation of the
Twitter feeds,
Facebook page,
YouTube Channel and
Flikr sites as well as a special working relationship with
SpeedTV in the beta rollout of their new website.
The Pittsburgh Vintage Grand Prix Association is a 501 (c) (3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. Since 1983 this volunteer-driven event has raised over $2.5 million for the
Autism Society of Pittsburgh &
Allegheny Valley School.
Mr. Martin is also past President of
Ambridge PAGE which works with the local school district to develop programming for Gifted Education Students.
In July 2010, Mr Martin launched a new company, Rapid Production Marketing to develop plan, develop, implement and train automotive and industrial sector companies in the use of Social Media marketing tools.
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Thanks Bernie for the YouTube marketing success compliment. The main metric I gauge success by is our 2000+ subscribers. I use a tool to fiend and invite as friends those in our industry I think might subscribe, it's called Tube Toolbox. I also change our featured video to whatever group of new friends I am inviting the channel. For example, when I feature our hydraulic training video, I invite friends who have subscribe to other hydraulic related channel and have commented on other hydraulic related videos. My latest YouTube marketing technique I designed is still in beta, but looking really good. It is PlayList marketing approach. I created top video play list on about 10 niche topics and 5 general topic Playlist and now promote each of those playlist on relevant websites, as well as marketing a list of all my playlist on all my social media outlets.
(with playlist, people can fill their YouTube channel with videos using PlayList and use their channel to promote their company without even making videos of their own.)
I sink so much energy into YouTube as it has resulted in the highest conversion rate, because we make videos of each of our products, so customers see the actually product in use and learn something in the process.
When I first helped engineering.com optimize and promote their YouTube channel, they only had 25 subscribers. Now they have 697 friends, and 750 subscribers. I also was guest speaker at marketing forum in Florida (where I taught them optimization and marketing.)
See Funny Engineering Videos for an example of popular video playlist that uses other people's videos.