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Posted on March 16, 2012 at 7:30am 1 Comment 0 Likes
Social Media is a communications TOOL just like a fax machine, a cell phone or email
Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled…
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Donald Fitchett Open Networker commented on Bernard Martin's blog post Forget Marketing: Social Media is a Communications Tool
Donald Fitchett Open Networker liked Bernard Martin's blog post 2011 Social Media in industry survey
Donald Fitchett Open Networker said… Thanks Bernie for the YouTube marketing success compliment. The main metric I gauge success by is our 2000+ subscribers. I use a tool to fiend and invite as friends those in our industry I think might subscribe, it's called Tube Toolbox. I also change our featured video to whatever group of new friends I am inviting the channel. For example, when I feature our hydraulic training video, I invite friends who have subscribe to other hydraulic related channel and have commented on other hydraulic related videos. My latest YouTube marketing technique I designed is still in beta, but looking really good. It is PlayList marketing approach. I created top video play list on about 10 niche topics and 5 general topic Playlist and now promote each of those playlist on relevant websites, as well as marketing a list of all my playlist on all my social media outlets.
(with playlist, people can fill their YouTube channel with videos using PlayList and use their channel to promote their company without even making videos of their own.)
I sink so much energy into YouTube as it has resulted in the highest conversion rate, because we make videos of each of our products, so customers see the actually product in use and learn something in the process.
When I first helped engineering.com optimize and promote their YouTube channel, they only had 25 subscribers. Now they have 697 friends, and 750 subscribers. I also was guest speaker at marketing forum in Florida (where I taught them optimization and marketing.)
See Funny Engineering Videos for an example of popular video playlist that uses other people's videos.
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