Global Expantion

Recently I was asked to create a global strategy for a major machine tool manufacturing company. As I was compiling data, I noticed that they were not taking advantage of the low hanging fruit here in the United States. Times being what they are, I question major Global expansion. I have participated in global expansion for Fadal.  It is a lot of work and it takes time, several years in some cases.

If you need an immediate boost of sales look for all of the impediments to success here in the US. Some are as simple as electrical certifications. Make it easy for sales to do their job.

Yes, global expansion is needed, however, sober refection on this subject is required in these tough times.

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Permalink Reply by Donald Fitchett Open Networker on April 12, 2012 at 11:26pm

There is one aspect of global expansion that should be pursued by all companies, internet marketing and sales. They should have a SEOed company website that competes for their niche keyword phrases world-wide (which includes USA:>) and sell their products worldwide via their website. The up front cost  internet marketing and sales is minimum and the ROI (if done right) is greatest out of all marketing and sales expenditures for most business types.

Your certification advice Daniel come under the above. Because a company website done right, needs to be an authority site with creditably indicators (like certifications, BBB rating, D&B number, Gov numbers etc.)

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